Bug! is the FIRST National Real Estate Franchise to standardize on the new Apple iPhone. Because our agents all work “virtually”, we quickly realized the opportunity to standardize our agents on the new Apple iPhone. We already require that all agents have a “Bug! Mobile Office” package, which consists of a wireless laptop, cell phone, and eFax service, but in testing the iPhone, we quickly realized the advantage of this innovative device. With an iPhone, our agents always have internet access, and the ability to search the MLS for homes and property information. Because the device is all software based, we are not locked into any limitations based on fixed hardware. In addition, our research lead us to Colorware, who is custom making our Bug! iPhones wrapped in our distinctive brand, which further extends our Billboard Marketing System, to the most personal level. Now our agents will never go unrecognized, even when their cool Bug! is sitting out in the parking lot! Now, that is Marketing (made simple)!